10 Types of Marketing Emails You Should Be Sending

Drive engagement, nurture leads, and boost sales with strategic email campaigns. Discover the ten essential email types every marketer needs in their toolkit.

1. Welcome Emails

First impressions matter. Welcome emails set expectations, introduce your brand story, and drive initial action—whether it’s completing a profile, downloading a resource, or making a first purchase.

2. Onboarding Series

Guide new subscribers through a multi-email sequence that educates them on your product’s features, best practices, and use cases. Well-crafted onboarding can reduce churn and increase early engagement.

3. Newsletter Updates

Keep your audience informed and connected by sharing company news, blog posts, industry insights, and curated content. Consistency and valuable content help build trust and authority.

4. Promotional Campaigns

Announce sales, discounts, and new product launches. Use compelling subject lines, clear calls-to-action, and urgency (limited-time offers) to drive conversions.

5. Abandoned Cart Emails

Recover lost sales by reminding shoppers of items left in their cart. Include product images, benefits, and a direct checkout link. Consider a series with escalating incentives.

6. Re-Engagement Emails

Win back inactive subscribers with special offers, surveys, or a fresh incentive. Segment audiences by inactivity period and tailor messaging to reignite interest.

7. Transactional Emails

Enhance user experience with order confirmations, shipping notifications, and receipts. Use these high-open emails to cross-sell related products or invite customers to follow your brand on social media.

8. Event Invitations

Promote webinars, in-person events, or virtual workshops. Highlight the value proposition—what attendees will learn or gain—and include easy RSVP buttons.

9. Survey and Feedback Requests

Show customers you value their opinions. Trigger surveys post-purchase or service interactions to gather insights that inform product development and customer service improvements.

10. Educational Drip Campaigns

Nurture leads over time with a series of educational emails that address pain points, share case studies, and position your solution as the answer. Map content to each stage of the buyer’s journey.

Craft your email calendar by mixing these ten types to stay top of mind, provide consistent value, and drive measurable growth.