Course Overview
This course provides a comprehensive introduction to Pay-Per-Click (PPC) advertising, covering essential strategies, platforms, and techniques used in digital marketing. Learners will explore various PPC campaign types, master Google Ads, understand bidding strategies, and measure campaign performance. Whether you’re a business owner, marketer, or aspiring digital advertiser, this course equips you with practical skills to drive traffic, generate leads, and optimize ad spend effectively.
What you’ll learn
→ Fundamentals of PPC advertising and how it works
→ Different types of PPC campaigns, including search, display, and social media ads
→ Key PPC terminology and best practices
→ How to set up and optimize a Google Ads campaign
→ Effective bidding strategies to maximize ROI
→ How to select and utilize high-intent keywords
→ Navigating and leveraging the Google Ads dashboard
→ Measuring and analyzing PPC campaign success using key performance indicators
→ Social media advertising techniques for business growth
Requirements
- Basic understanding of digital marketing concepts (preferred but not mandatory)
- A Google Ads account (for hands-on practice)
- A computer with internet access
- Willingness to experiment with PPC campaigns
Features
- Step-by-step guidance on creating PPC campaigns
- Hands-on exercises and real-world case studies Insights into Google Ads, bidding strategies, and keyword research
- Best practices for optimizing ad copy and landing pages
- Interactive quizzes and assignments to test knowledge
- Certificate of completion upon successfully finishing the course
Target audiences
- Digital marketing professionals looking to expand their skill set
- Business owners and entrepreneurs wanting to leverage PPC for growth
- Freelancers and consultants offering online advertising services
- Marketing students or beginners interested in online advertising
- Social media managers looking to integrate paid ads into their strategy
